As a leading company, CPResearch has developed its own models for concept testing, product testing, concept and usage testing, consumer usage and attitudes research, market segmentation and positioning, brand tracking, brand equity evaluation, customer satisfaction studies, advertising research, and store checking.
 
Concept Test
  CPResearch uses Concept Perfection TM  to screen and perfect concepts.
Product Test
  ProdFect TM has been used to do product test for about 8 years. With these experiences, CPResearch can serve clients with more strategic insight.
U&A Study
  U&A study is regularly employed to understand up-to-now market situation, CPResearch Behavior Scope TM can help clients with more differential insight.
Customer Satisfaction
  CPResearch has employed its OnCustomer TM to study customer satisfaction for 10 more years, and has accumulated rich experiences in more than 30 industry sectors.
Price Study
  CPResearch has employed CBC, CVA for many clients. In order to help clients to deal with fierce price-based competition, CPResearch has created its Optima Price TM, which is an efficient model for price adjustment strategy.
Package Study
  CPResearch uses Package Evaluation TM  to screen and perfect package.
Brand Name Test
  Chinese character is complicated and amazing, choosing a good brand name is half of success. Name Screen TM has been used to help clients find appropriate names for their brands.
Advertising Study
  CPResearch has created its own syndicated research for advertising effect several years, and has accumulated rich experiences. AdEvalue TM can help clients with more differential insight.
Brand Image
  Help clients with more creative insight for its brands' development and improvement.
Market Segmentation
  CPResearch MarketMatrix TM is useful to analyze complicated market data.

 

 

  Consumer Research

Concept Test

Product Test

Product Usage and Attitude

Customer Satisfaction

Price Study

Package Study

Brand Name Test

Advertising Study

Brand Image

Market Segmentation
 
Copyright © 2005 - 2007 Century Perspective Inc. All Rights Reserved
版权所有 世纪蓝图市场研究与营销顾问公司