As a leading company, CPResearch has
developed its own models for concept
testing, product testing, concept
and usage testing, consumer usage
and attitudes research, market
segmentation and positioning, brand
tracking, brand equity evaluation,
customer satisfaction studies,
advertising research, and store
CPResearch uses Concept
Perfection TM to
screen and perfect concepts.
has been used to do product test for
about 8 years. With these
experiences, CPResearch can serve
clients with more strategic insight.
U&A study is regularly employed to
understand up-to-now market
situation, CPResearch Behavior
Scope TM can help
clients with more differential
CPResearch has employed its
OnCustomer TM to
study customer satisfaction for 10
more years, and has accumulated rich
experiences in more than 30 industry
CPResearch has employed CBC, CVA for
many clients. In order to help
clients to deal with fierce
price-based competition, CPResearch
has created its Optima Price
TM, which is an efficient
model for price adjustment strategy.
CPResearch uses Package
Evaluation TM to
screen and perfect package.
Brand Name Test
Chinese character is complicated and
amazing, choosing a good brand name
is half of success. Name
Screen TM has
been used to help clients find
appropriate names for their brands.
CPResearch has created its own
syndicated research for advertising
effect several years, and has
accumulated rich experiences.
AdEvalue TM can
help clients with more differential
Help clients with more creative
insight for its brands' development
MarketMatrix TM is useful
to analyze complicated market data.