Doing business research is a daunting experience, it is totally different from consumer study. In China, all marketing research firms can offer assistance for consumers research, only several of them are really capable of doing business research.

   CPResearch has separate team for business research, we spent a lot of efforts to accumulated our unique experiences in this area.

  Business research usually employs following methods:

 
Desk Research-search secondary data
Professional in-depth interview
Professional Focus Group
Cooperate Visit
   
  Business research has different focuses. Generally it mainly involving following aspects:
Market environment analysis
Study for industry status and trends
Competitors study
Sales channel study
Value chain study
   
 

  Business Research

Data Collection Methods

Market Environment Analysis

Industry Status & Trends

Major Competitor Study

Sales Channel Study

Value Chain Study
 
 
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